MISSION!!

Our goal is to bring people together through voice + action to do good on a wide scale!!

THE GOOD GROUP!!

FOUNDER

AARON HAXTON

AS A PHOTOGRAPHER + CREATIVE DIRECTOR, AARON FELT A NEED FOR CHANGE. CONSTANTLY SURROUNDED BY WONDERFUL PEOPLE & VOICES, HE SAW A POWERFUL OPPORTUNITY TO BRING EVERYONE TOGETHER FOR GOOD!!

@AARON_HAXTON

COLLAB DIRECTOR

TAYLOR McKINNON

A MASTERMIND OF GIVING BACK. FOR BIG BRANDS THAT WANT TO GIVE BIG, IT IS IMPORTANT TO DO IT RIGHT. YOU WANT YOUR MONEY TO END UP IN THE RIGHT HANDS, AND TAYLOR KNOWS HOW TO MAKE THAT HAPPEN!!

@BOWIELA

PARTNER

VICTOR HAILEY

BORN TO LOVE AND SERVE. POWERED BY PURPOSE!!

@GENEROSITY_ORG

GIVING DIRECTOR • NYC

NINA WOOLF

PHILANTHROPIST. HAVING WORKED IN THE NON-PROFIT ARENA FOR OVER TEN YEARS, NINA IS THE HEART & SOUL OF GIVING!!

@LOBOWOOLF

THE CONNECTOR

LINDSEY HEPPNER

THE SOCIAL BUTTERFLY WHO SPREADS NOTHING BUT LOVE!! GIRL-BOSS. ENTREPENEUR. BAD-ASS!!

@DOLCELINS

QUALITY CONTROL

ALIYA
SIMJEE

WITH HER HEART IN SUSTAINABILITY, ALIYA MAKES SURE EVERY STEP IN OUR PROCESS IS DONE WITH CARE & PURPOSE!! 

@MAMAMYSTICC

AMBASSADOR

ANNA HERRIN

ACTIVIST. MODEL. LOVER OF THE WORLD!! 

@ANNAHERRIN

AMBASSADOR

BREE
KLEINTOP

SURFER. MODEL. NICEST HUMAN ON THE PLANET!! 

@BREEKLEINTOP

AMBASSADOR

BYRON ATIENZA

CREATIVE AT CAPITAL RECORDS!! 

@BYRON

AMBASSADOR

DREW KIRSCH

FILM DIRECTOR. INSPIRER. GOOF!! 

@DREWKIRSCH

AMBASSADOR

RACHEL RAQUEL

MUSICIAN. HUGE HEART!! 

@THERACHELRAQUEL

SPONSORS!!

Our sponsors are comprised of mindful companies committed to giving back. When you see our "!!" on a product, this signifies a portion of the profits are donated to a Social Good Group cause!!

MANIFESTO!!

YOU ARE A PART OF SOMETHING VERY POWERFUL. YOU ARE A VOICE - WITH THE POWER TO INFLUENCE THOSE AROUND YOU. BE IT A POSITIVE INFLUENCE. BE AN INFLUENCE OF LOVE. BE AN INFLUENCE OF COMPASSION. BE AN INFLUENCE OF POSITIVE THOUGHT. STAND UP FOR EACH OTHER. RESPECT EACH OTHER. BE AN INFLUENCE OF KINDNESS. BE AN INFLUENCE OF GRATITUDE. LEAD BY EXAMPLE & SUPPORT GOOD. IMAGINE A WORLD WHERE EVERYONE ACTED THIS WAY.

TOGETHER, IN THIS SOCIAL MEDIA COMMUNITY, WE CAN CREATE AWARENESS. WE CAN ACT AS A GATEWAY WITH ALL OF OUR VOICES COMBINED TO SUPPORT SO MANY CAUSES THAT ARE NEED OF A LIGHT BEING SHINED ON THEM. THIS ORGANIZATION, POWERED BY A VERY LOUD VOICE, WILL ADDRESS ISSUES ONE BY ONE. HUNGER, HOMELESSNESS, CLEAN WATER, OUR OCEANS, SUSTAINABILITY, MENTAL HEALTH.. THE LIST GOES ON AND ON. WE WILL COME TOGETHER AND SEE -- SEE HOW MANY LIVES WE SAVED, MOUTHS WE FED, TREES WE PLANTED, AND POUNDS OF PLASTIC WE PULLED OUT OF THE OCEAN.

WE ARE STRONGER AND LOUDER TOGETHER. WE WILL DO THIS IN OUR OWN WAY - IN A NEW WAY, THROUGH ART, BEAUTY AND INSPIRATION.

THE EASIEST THING TO DO, IS NOTHING. IT’S EASY TO GO ABOUT YOUR DAY LIKE NOTHING HAPPENED. STANDING UP, IS HARD. BEING BRAVE IS HARD. ME WRITING TO YOU IS HARD. BUT WE ALL OWE IT TO THE WORLD, TO USE THIS POWERFUL COMMUNITY THAT WE ALL SHARE TO INSPIRE & SUPPORT. MY HEART EXPLODES, AS THERE IS SO MUCH GOODNESS IN THIS WORLD. THE PEOPLE. THE CONNECTIONS. THE LOVE. I ENCOURAGE YOU TO BE THE CHANGE, TO BE THE INSPIRATION - YOU HAVE THE POWER AND THE VOICE TO BE A PART OF SOMETHING MUCH BIGGER THAN YOURSELF AND HELP SO MANY OTHERS.

THIS IS WHAT THE WORLD NEEDS, AND WHETHER YOU CHOSE THIS FOR YOURSELF OR NOT, YOU ARE IN THE POSITION TO DO SOMETHING. JOIN US AND BE THE CHANGE!! 

LOVE,
AARON

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